Israeli general consul at UC

The Israeli general consul in the US for the Mid-Atlantic states was at UC on Thursday. He gave a nice speech in which he explained the Israeli stand on many issues, mostly on the Israeli-Palestinian conflict. No doubt, he did a good job at that, and was able to answer many questions from the audience, even two provocative questions from a pro-Palestinian student.
However, I was disappointed by the scope of the address. I feel, and expressed these feelings to whomever cared to listen, that a formal Israeli representative should represent Israel - as a whole - not just a poor side of it, namely the conflict. Israel is so much more than a conflict, even though this is what attracts most of the media attention. Israeli representatives should show that Israel is a westernized, relatively liberal, democratic society with many success stories, especially in arts, sciences and technology. This is even more important when the meeting takes place in the College of Arts and Sciences!
There are many reasons why the focus of such meetings should be changed. Firstly, many Americans (and I guess many citizens of other nations as well) don't know Israel other than what the media shows, which is the conflict. That limits their views to only views regarding the conflict, and usually forces them to take sides based on this narrow aspect.
Furthermore, when all you do is talk about the conflict you shed light on both sides of the conflict. Some of this light, perhaps most of it, is spent on your side, naturally, but there is also some light that goes to the other side. Why waste so much energy? Why not show just your country? Just your side?
Finally, and perhaps most importantly, when you depict Israel as what it is - and not what the conflict prism causes it to seem - you enable broader perspectives. I think it would be easier for a Westerner to identify with Israeli success stories than it would be for him to identify with Israel's stand on a bloody conflict. People are more bent towards things they can identify in themselves and their culture (modernism, democracy, liberalism) than towards conflicts and wars. Why not provide them with the opportunity to do that?

There are enough success stories to tell. Lately, I have just finished reading on how Americans are coming to realize Israeli success in the Clean-Tech field, which is the new buzz-word now. Why don't you tell us a bit about that, Israeli general consul?