Good Things, Bad Things: Food and Nutrition

This post is part of the Good Things, Bad Things series.

Before we arrived in the States we had already known that good coffee is hard to come by here. In Tel Aviv, where we used to live, I was able to count between 10 and 20 coffee shops along Eben Gabirol (Hebrew) street, in the block between King David and Arlozorov streets, which is roughly the block I was living in. Indeed, at some point the best known coffee brand in the US, Starbucks, tried to establish a place in this same block. It was closed shortly after the opening, because Israelis were not willing to pay for the overpriced, low-quality, coffee that Starbucks had to offer, with all the better competitors around it (Hebrew).
We managed to find good coffee at Jungle Jim's, a local store, that sells food imported from all over the world. There, we were also able to find some of D's best loved food from the United Kingdom, such as HP Sauce, Branston Pickle, and tea, and some Israeli food, though not the most important product.

I think that the coffee world is the micro-cosmos of the entire food and nutrition industry in the US. The market is roughly divided into American low-end, American high-end, and international parts.

The American low-end part is intended for the use of the lower class / poor people. There you can get big portions for small bucks, and usually the quality is poor, taste is "industrialized" and nutrition values are questionable at best. Good examples for brands that specialize in this market are McDonald's, with the controversies regarding its nutrition values. As part of a varied diet, a Big Mac, as any other product of the fast-food industry, is something that I like to eat every now and then. The problem begins when one's entire diet is based on these products, and this person doesn't eat other types of food, especially vegetables and fruits. We, as students, found that we have to eat too much fast-food because of the limited variety at the university, that favors fast-food chains over nutritious options. However, we have choice, and we started to use it more often than before and bring home-cooked food, which is more healthy. Other people are not as lucky as us, I'm afraid. Since fast-food is cheap by design, many poor people prefer (or are forced by lack of other option) to eat it. if they were trying to eat vegetables or fruits instead of fast-food, it would cost them much higher for the same amount. This may explain why Americans have high rates of obesity compared to other developed and not-so developed countries. Combined with the existing health care system here, ranked 37 in the world by WHO, this can explain the high overall mortality rate in the US. But, I digress.

The second type of food here is the high-end American products. This includes brands like Starbucks, who sell a cup of latte for about $3-$5, depending on its size and the branch location. In comparison, for $5 you can get a foot long sub at Subway. So, only the rich can afford this type of food, but I'm afraid that to my taste it's not that tasty. Here I think plays another part of the equation, which is branding and "fanciness". I think that most people buy Starbucks on their way to the office to show that they can afford it, that they are successful. I haven't polled too many Americans (basically because I don't know enough), but the ones I did ask say that they don't like the coffee, and many of them prefer the bland American coffee to Starbucks' latte. Yet, they buy it in Starbucks for the paper-cup with the green logo.

The last type of food here is the part that we personally prefer: the international food. For lack of customers (I assume), Israeli and Mediterranean food is not the thing here in Cincinnati, except maybe the Mirage. However, this area has a lot of great Indian places, among which we found Krishna to be both cheap and tasty.

There are, however, some exceptions that I would recommend having in Israel. I really love the combination of quick service with good quality (mostly) Mexican food of the Chipotle chain. I also like the atmosphere, pastries and soups at Panera Bread's branches. In the Italian front perhaps we would recommend the Maggiano's chain of posh Italian restaurants. On the other had, we have at least two better chains of Italian restaurants, namely: Joya and Pasta Mia.

In conclusion, food - like many other things in the US - is a matter of social standing more than anything else. In addition, it's highly franchised and commercialized. If you want good food, you either have to make your own, pay a lot, or get really lucky.